Client: Kiawah Island Real Estate
The 2012 PGA Championship held on Kiawah Island’s Ocean Course was the biggest single sporting event in the history of South Carolina. Viewers from all over the world watched golf’s greats battle it out on one of the toughest courses in the country. To both capitalize on and celebrate this historic event, Kiawah Island Real Estate asked J&G to develop original creative for a :30 TV spot to air on the final day of the tournament. We were honored to receive the opportunity and are tremendously proud of the final result.
“Victory” is a concept that puts the intense competitive victories associated with the PGA Championship in contrast with the personal victories one experiences in life. The spot was shot over 2 days on location at Kiawah Island on the RED Epic.
J&G directed the project from conception to post production.